“What the CEO Wants You to Know”, by Ram Charan
RESCHEDULED
December 9, 2009
4 PM EST/ 3 PM CST/ 2 PM MST/ 1:00 PM PST
Length: 75 minutes
WFF Core Leadership Competency: Business and Financial Acumen
A Member Only Event
Ram draws an analogy between the decision-making processes of the CEO and the street vendor in his native India. The vendor must focus on profit margin, returns and customer demands. CEOs must "Think like the street vendor. Cut through to the nucleus of the business." Charan notes, "the faster the velocity, the higher the return." Relating such thinking to cash generation, customer satisfaction, and other essentials, he describes the universal principles that help all companies make money. "What your CEO wants you to know is how these fundamentals of business work in your company," he writes before embarking on a very succinct explanation that can be quickly absorbed and put into practice.
Tapping the expertise of foodservice executives, participants will be able to
identify how to:
- Garner the most fundamental information from the most complex business situations to
“ stay the course” to financial success year after year.
- positively impact the bottom line, simply by better understanding the financial basics
including return, margin, velocity and cash flow.
- Identify the right people for the right jobs by linking business needs to peoples’ talents
- Communicate critical financial information needed most by executives
Foodservice executive perspectives include:
Tom Sampson, President NA Foodservice, Kraft Foods Global,
Inc.
Karin Hart, Sales Director, National Account Sales and Marketing, J.R. Simplot Company
Open to all current WFF members, the webinar is intended to be an interactive session, with plenty of time for questions and answers. Contribute to the conversation - read the book and submit questions during the event . Questions can be read by the moderator without reference to the sender’s name or company.
A live audio only version is also available for those who do not have access to a computer. In addition, for your added convenience, a recording will be available 24 hours post event.
To purchase the book and read prior to the event, go to this link: http://www.ram-charan.com/what_the_ceo.htm