2011 Executive Summit

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Overview

Programming

Schedule

Sponsors

Hotel Info

Speaker Bios

Photo Recap

Don't miss the opportunity to connect with executives from leading foodservice companies to discuss issues important to our industry. Join your peers from ARAMARK, Brinker International, Campbell's Soup Company, Carlson Restaurants, Cintas, Darden Restaurants, Ecolab, McDonald's, PepsiCo Foodservice, Rich Products Corporation, Sara Lee Foodservice, Sodexo, Starbuck's, Sysco, The Coca-Cola Company, Ventura Foods, Yum Brands and many more. Attendance is limited, so register today!
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Members:$1,750
Non-Members:$2,050
Monday, September 12th
9:00 am-12:30 pm

Values-Based Leadership
Monday, September 12th
2:30 pm-5:00 pm

How the Global Economy Got Here and Where it is
Headed
Tuesday, September 13th
9:30 am-12:30 pm

What is the Link Between Strategy and Ethical Value Creation?
Speaker
Harry Kraemer

Executive leadership teams are being tested like never before. They must be ready to make difficult choices and lead by example. A conscious, values-based leadership style prepares today's leaders to meet tomorrow's challenges. A true leader requires the courage to deal with constant change, controversy and crisis. This session will cover the key leadership characteristics and disciplines that can successfully drive organizations forward.

Speaker
Mitchell Petersen

The most visible signs of the current economic and financial crisis were planted well before the housing boom of the last decade. We will discuss some of the overlooked and potentially most influential causes of the crisis. A large number of Americans have gained access to new ways to both borrow and save. This trend has created both tangible benefits and deep-seated problems.

Speaker
Marian Powers

Ethically maximizing owner and shareholder wealth is the overriding objective of any business. But getting there is another issue. Using case studies, learn how to evaluate the ethical issues that can surface, from financial reporting to strategic communications. Learn to identify questions every business should ask regarding ethical issues in business strategy and execution.

Carla Cooper
CEO and President
Daymon Worldwide
Herb Meyer
Former Special Assistant
to the Director of the CIA
Vice Chairman of the
CIA's National
Intelligence Council


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Executive Summit cancellation and transfer policy.

Educational Programming

FinalLOGO

Values-Based Leadership

Presenter: Harry Kraemer

Executive leadership teams are being tested like never before. They must be ready to make difficult choices and lead by example. A conscious, values-based leadership style prepares today’s leaders to meet tomorrow’s challenges. A true leader requires the courage to deal with constant change, controversy and crisis. This session will cover the key leadership characteristics and disciplines that can successfully drive organizations forward.

How the Global Economy Got Here and Where it is Headed

Presenter: Mitchell Petersen

While the most visible signs of the current economic and financial crisis include falling home prices, an increasing number of mortgage defaults, and record unemployment, the seeds of today's problems were planted well before the housing boom of the last decade. We will discuss some of the overlooked and potentially most influential causes of the crisis. The last four decades have seen a democratization of finance. A large number of Americans have gained access to new ways to both borrow and save. This trend has created both tangible benefits and deep seated problems. Understanding the sources of the current economic crisis will help us understand where we are headed economically and more importantly how to plan for it.

What is the Link Between Strategy and Ethical Value Creation?

Presenter: Marian Powers

Ethically maximizing owner/shareholder wealth is the overriding objective of any business. But getting there is another issue. Using case studies, learn how to evaluate the ethical issues that can surface, from financial reporting to strategic communications. Learn to identify questions every business should ask regarding ethical issues in business strategy and execution.

Sponsored by:

pepsi_big

2011 Executive Summit Agenda

Bellagio Resort & Casino
Las Vegas, Nevada
September 11-13, 2011

Educational Programming

The WFF Executive Summit has earned a reputation for offering outstanding executive-level education in an intimate environment. This unique opportunity brings male and female executives in the foodservice industry an educational experience addressing some of today's challenging business environment. The WFF actively partners with the prestigious Kellogg School of Management at Northwestern University. Throughout this event, Kellogg faculty members will address WFF Core Leadership Competencies, such Influence & Diplomacy, Awareness and Insight, Strategic Thinking and Business and Financial Acumen.

Sunday, September 11
Noon - 7:00pm Arrivals/Registration
5:00pm - 6:30pm General Session / Carla Cooper
6:30pm - 8:30pm On-Site Welcome Reception
Monday, September 12
7:00am - 5:00pm Registration
6:00am - 7:00am Yoga / Kendall Inman
7:00am - 8:00am Breakfast
8:00am - 8:55am General Session / Herb Meyer
9:00am - 10:15am Values-Based Leadership / Harry Kraemer
10:15am - 10:45am Morning Break
10:45am - 12:30pm Values-Based Leadership (continued) / Harry Kraemer
12:30pm - 2:30pm Lunch
2:30pm - 3:30pm How the Global Economy Got Here and Where it is Headed / Mitchell Petersen
3:30pm - 4:00pm Afternoon Break
4:00pm - 5:00pm How the Global Economy Got Here and Where it is Headed (continued) / Mitchell Petersen
5:00pm - 5:15pm Closing Remarks
5:15pm - 6:30pm Free Time
6:30pm - 9:30pm Networking Dinner
Tuesday, September 13
6:00am - 7:00am Yoga / Kendall Inman
7:00am - 8:00am Breakfast
8:00am - 9:30am General Session/ Jim Murren
9:30am - 10:15am What is the Link Between Strategy and Ethical Value Creation? / Marian Powers
10:15am - 10:45am Break
10:45am - 12:30pm What is the Link Between Strategy and Ethical Value Creation? (continued) / Marian Powers
12:30pm - 12:45pm Closing Remarks
12:45pm - 2:00pm Lunch
2:00pm Adjourn

2011 Executive Summit Sponsors

Title Sponsors

aramark_big
cocacola_big
Other Sponsors
Networking Dinner
Program
Opening Reception
Gift

Bellagio

Women’s Foodservice Forum is pleased to host the 2011 Executive Summit at the Bellagio.

To reserve your accommodations at the Executive Summit rate of $179 per night, please call group reservations at 1.888.987.6667. Reference Women’s Foodservice Forum or code WFSF11. You can also use the Bellagio’s secure on-line reservation system.

WFF has a limited number of rooms available at the special $179 nightly rate that will be reserved on a first-come, first-served basis. The special rate expires August 19 or when the room block is filled. Reservations made after August 19 will be at the prevailing hotel rate.

If you have any questions or require assistance with your accommodations, please contact Caroline Wolters at 972.770.9100 or events@womensfoodserviceforum.com

The concierge at Bellagio can assist you with special requests. They are skilled in booking tee times, dining reservations, show reservations, transportation requests and spa and salon appointments. The Bellagio is offering a 20% discount on all spa services for Summit attendees. After making your hotel reservation, contact the concierge at 866.906.7171 to fulfill your request.

2011 Executive Summit Keynote Speakers

Carla Cooper

CEO and President Daymon Worldwide

Carla Cooper is President and Chief Executive Officer of Daymon Worldwide, the leading private brand and retail marketing company.

Daymon works directly with the world’s leading retailers and suppliers on developing private brand programs across multiple categories and channels. Daymon also operates a wide variety of retail services companies that offer packaging design, POP development, store merchandising, shopper marketing, in-store product demonstrations, consumer events management, mystery shopping, and more. The employee-owned Daymon, which celebrated its 40th anniversary in 2010, has 22,000 associates worldwide, with offices in 21 countries on six continents.

Cooper is used to trailblazing. Not only was she the first female member of the Daymon Board of Directors (she was appointed in 2009), but she is also the first Daymon Board member who has spent her entire business career working on the national brand side of the grocery store. Her 28-plus years in the consumer packaged goods industry includes leadership positions with such iconic global brands as Pepsi, Quaker, Tropicana, Gatorade, Coca-Cola, Procter and Gamble and Kellogg.

Prior to joining Daymon, Cooper was senior vice president, Quaker, Tropicana, and Gatorade Sales for PepsiCo Inc. At $10 billion in retail sales, QTG is the “ warehouse delivery” division of PepsiCo with a cross functional staff of 2,000 associates including finance, human resources, supply chain, sales strategy, field sales and category management.

Cooper joined PepsiCo in late November 2003 from the Kellogg Company in Battle Creek, Michigan where she was president and general manager of natural and frozen foods, with responsibility for the company's Worthington Foods, Kashi Company and Eggo businesses. With sales of nearly $650 million, Kellogg Company is the world's leading producer of ready-to-eat cereal and a leading producer of convenience foods, including toaster pastries, cereal bars, frozen waffles, and veggie foods.

Procter & Gamble and Coca-Cola USA also feature prominently on Cooper’s resume. She had worked in the foodservice and the retail divisions of Coca-Cola USA for 12 years, most recently as vice president, customer marketing, managing the all channel, all national customer group for Coca-Cola before they were transitioned to CCE in 2000. During 12 years with Coca-Cola USA , her other assignments included serving as vice president , Coca-Cola fountain national chain accounts ( 1995-1997 ) and area vice president, USA Fountain Division ( 1992-1995 ). Before joining Coca-Cola USA, she worked in sales and management assignments for The Procter & Gamble Company.

Since 2003, Carla has served on the board of directors of Ruth’s Hospitality Group Incorporated (RHGI), the publicly traded parent company of Ruth’s Chris Steakhouses and Mitchell’s Fishmarkets. Carla is also an active member of the Grocery Manufacturers Association, the Food Marketing Institute, the Culinary Institute of America, and the Women’s Foodservice Forum, which she chaired for three and one-half years. Additionally, Cooper was active in the International Foodservice Manufacturers Association (IFMA), and was the first female Chairperson.

Cooper holds a bachelor’s of fine arts in music from the University of Puget Sound in Tacoma, Washington. A native of Kentucky, Cooper and her husband, Steve, live in Greenwich, Connecticut and Battle Creek, Michigan.

Herb Meyer

Former Special Assistant to the Director of the CIA
Vice Chairman of the CIA’s National Intelligence Council

Herb Meyer is host and producer of The Siege of Western Civilization , a DVD outlining the threats to our security, our economy, and our culture that has become an international best-seller.

During the Reagan Administration, Mr. Meyer served as Special Assistant to the Director of Central Intelligence and Vice Chairman of the CIA’s National Intelligence Council. In these positions, he managed production of the U.S. National Intelligence Estimates and other top-secret projections for the President and his national security advisers. Mr. Meyer is widely credited with being the first senior US Government official to forecast the collapse of the Soviet Union.—a forecast for which he later was awarded the U.S. National Intelligence Distinguished Service Medal, which is the Intelligence Community’s highest honor.

Formerly an associate editor of FORTUNE, he has authored several books including The War Against Progress, Real-World Intelligence, and Hard Thinking. Mr. Meyer and his wife, Jill, are co-authors of How to Write, which is among the world’s most widely used writing handbooks.

Mr. Meyer’s essays on Intelligence and Politics have been published in The Wall Street Journal, National Review Online, Policy Review, and The American Thinker.

His new project is How to Analyze Information: A Step-by-Step Guide to Life’s Most Vital Skill.

Jim Murren

Chairman of the Board and Chief Executive Officer MGM Resorts, International

Mr. James Joseph Murren, Jim has been the Chairman and Chief Executive Officer of MGM Resorts International (also known as MGM Grand Inc. and MGM Mirage) since December 1, 2008 and has been its President since August 2007.

Mr. Murren has been the President of Galleon Inc. since December 2008. He served as Treasurer of Galleon, a joint venture firm of Circus & Eldorado Joint Venture since April 2005. He served as the Chief Operating Officer of MGM Resorts International ... from August 21, 2007 to September 2010 and its President from December 1999 to November 30, 2008. Mr. Murren served as the Chief Financial Officer of MGM Resorts International from January 1998 to August 21, 2007, Treasurer, from November 2001 to August 21, 2007, and its Principal Accounting Officer until August 21, 2007. He served as an Executive Vice President of MGM Mirage from January 1998 to December 1999.

Prior to joining the board of MGM Grand Paradise, Mr. Murren was involved in the design, development, financing, management and operations of MGM Grand Paradise. He served as Managing Director and Co-Director of Research for Deutsche Morgan Grenfell and served in various other capacities since 1984.

Prior to his employment at MGM Mirage, Mr. Murren spent 14 years on Wall Street as a top-ranked Equity Analyst and served as Director of Research and Managing Director of U.S. Equity Research of Deutsche Bank AG, Research Division. He serves as Co-chairperson at MGM China Holdings Limited and has been its Executive Director since September 22, 2010. He has been an Executive Director of MGM Resorts International since 1998. He has been a Director of Delta Petroleum Corp. since February 2008 and MGM Grand Paradise since January 19, 2010. Mr. Murren serves as a Director of American Gaming Association and Nevada Cancer Institute. He has been a Director of Silver Legacy Capital Corp. since November 2007. Mr. Murren received a Bachelor of Arts degree in Art History and Urban Studies from Trinity College in 1983.

2011 Northwestern University, Kellogg School of Management Faculty

Harry Kraemer

Clinical Professor of Management and Strategy
Executive Partner, Madison Dearborn

Harry M. Jansen Kraemer, Jr. is an executive partner with Madison Dearborn, a private equity firm based in Chicago and also a clinical professor of management and strategy at Northwestern University’s Kellogg School of Management in Evanston, Illinois. He is the former chairman and chief executive officer of Baxter International Inc., a $9 billion global healthcare company. He became Baxter's chief executive officer in January 1999, and assumed the additional responsibility of chairman of Baxter's board of directors in January 2000.

Mr. Kraemer joined Baxter in 1982 as director of corporate development. His twenty two year career at Baxter included senior positions in both domestic and international operations. In 1993, he was named senior vice president and chief financial officer, responsible for financial operations, business development, global communications, and European operations. Over the next several years, he assumed additional responsibility for Baxter’s Renal and Medication Delivery businesses. In April 1997, Mr. Kraemer was named president of Baxter International Inc.

Before joining Baxter, Mr. Kraemer worked for Bank of America in corporate banking and for Northwest Industries in planning and business development.

Mitchell Petersen

Glen Vasel Professor of Finance

Mitchell Petersen is the Glen Vasel Professor of Finance. He has published widely in finance and economics. Professor Petersen's research is in the area of empirical corporate finance-the questions of how firms evaluate potential investment projects and how they fund such projects. His recent writing focuses on the funding of small firms and how such funding has been altered by technology and changes in the financial (banking) market. He was awarded the Smith-Breeden Prize for Outstanding Paper in the Journal of Finance in 1995 (for his paper "The Benefits of Lending Relationships: Evidence from Small Business Data") and the Michael Brennan Award for Best Paper in the Review of Financial Studies in 1998 (for his paper "Trade Credit: Theories and Evidence"). He was runner-up for the Brennan Award in 2008 (for his paper “Does the Source of Capital Affect Capital Structure”) and 2010 (for his paper “Estimating Standard Errors in Finance Panel Data Sets: Comparing Approaches”) .

He has been a member of the editorial board of various journals, including the Journal of Finance, Financial Management, Review of Financial Studies and the Journal of Financial Intermediation. He is also a research associate with the National Bureau of Economic Research (NBER) and is a member of the Moody's Academic Advisory and Research Committee and served on the Board of Directors of L.R. Nelson.

Professor Petersen was awarded the Sidney J. Levy Teaching Award in 1996, 1999, 2001, 2003, 2006, 2008, and 2010 and was voted the Kellogg Professor of the Year in 2000, the Executive MBA Outstanding Professor in 2008 and 2010, and Kellogg Alumni Professor of the Year in 2010. He received his Ph.D. in Economics from the Massachusetts Institute of Technology. Prior to joining Kellogg Professor Petersen taught at the University of Chicago.

Marian Powers

Adjunct Professor of Accounting

Marian Powers earned her Ph.D. in accounting from the University of Illinois at Urbana. She has served on the accounting faculty of the Kellogg School of Management at Northwestern University, the University of Illinois at Chicago, and The Lake Forest Graduate School of Management. Since 1987, she has been an adjunct professor of accounting in the Kellogg School's Executive Education program, specializing in teaching financial reporting and analysis to executives.

She is also co-author of several college accounting textbooks and in-depth cases on financial analysis. The Text and Academic Authors Association chose Financial Accounting as recipient of the 1998 Textbook Excellence Award. Her research has been published in The Accounting Review, The International Journal of Accounting, Issues in Accounting Education, The Journal of Accountancy, The Journal of Business, Finance and Accounting, and Financial Management among others.

Professor Powers has co-authored three accounting and finance interactive multimedia software products. Fingraph® Financial Analyst™ is financial analysis software. Financial Analysis and Decision Making is a goal-based learning simulation focused on how to interpret financial reports. Introduction to Financial Accounting is also a goal-based simulation that uses the Financial Consequences® Model to introduce financial accounting and the financial statements to those unfamiliar with accounting.

Dr. Powers has received recognition and awards for her teaching and is a part of a team that developed and delivers The Conference on Accounting Education, an annual conference.

She has been active in several professional organizations including the Illinois CPA Society, American Accounting Association, European Accounting Association, International Association of Accounting Education and Research, the American Society of Women Accountants, and The Education Foundation for Women in Accounting

2011 Special Session Presenters

Kendall Inman

Founder, Living Yoga, Dallas

Kendall Inman is a yoga teacher, yoga consultant and coach, and founder of Living Yoga Dallas. In 2002, after traveling and experiencing yoga in many places, Kendall returned to Dallas and founded Living Yoga Dallas. She is passionate about bringing yoga to everyone and hosting the finest yoga events, workshops and trainings with the world's finest yoga teachers.

In 2003, she became a registered yoga alliance teacher from Priya Yoga. She has extensive training in Hatha Yoga, Yoga Therapy, Restorative Yoga, Pranayama and Meditation and has enjoyed studying with the world's yoga masters. She has participated in on-going teacher training with Manju Jois, BerylBender Birch, Baron Baptiste, Rod Stryker, Judith Lasater and The Himalayan Institute.

Kendall teaches group classes in Dallas; Playa del Carmen, Mexico; and at workshops and master classes at studios nationally and internationally. She is known as the Urban Yogi: encouraging her students to connect movement with breath and to calm and steady the mind to create an energetically enhancing experience--not just inside the yoga studio, but in our busy everyday lives.

Executive Summit Photo Recap