Joan Vieweger
Partner and EVP, Perspectives/The Consulting Group, Inc. 

 

Joan joined Perspectives/The Consulting Group, Inc. in 1987 where she directs the design, implementation and analysis of the company's primary and secondary research projects and is also primarily responsible for the firm’s strategic planning, marketing, market development and concept positioning analysis services. 

Prior to her involvement with Perspectives, Joan was the Vice President of Sales and Marketing for Sweet Deceit/Guilt-Free Goodies and she also headed up Sales and Marketing and Special Projects for CREST - An NPD Group Company. Joan was the co-host of The Super Foodies™, a nationally syndicated radio show for over five years, and most recently she and her partner launched Choclatique…chocolates out of the box!… a web-based premium, artisan chocolate company based in Los Angeles…

Joan studied Marketing and Business at the University of Wisconsin Milwaukee and William Rainey Harper College in Palatine, Illinois.