Business Strategy: Broadening Your Operational Perspective to a Strategic Perspective
This workshop will assist participants in developing a common
definition of business strategy. Understanding what is strategy facilitates meaningful discussions
of value creation at the firm level.
During this workshop the participants will:
- Become familiarized with frameworks used by leading-edge
companies to design and implement strategy.
- Distinguish a “strategy mindset” from an “operating efficiency mindset”
- Become aware of typical “strategy traps” that hinder company responses.
- Distinguish a “strategy mindset” from an “operating efficiency mindset”
- Become aware of typical “strategy traps” that hinder company responses.
Presenter: Sonia Marciano
Clinical Associate Professor of Management and Organizations
Leonard N. Stern School of Business
Sonia joined New York University Stern School of Business in her current position in July 2007.
Prior to this, Professor Marciano taught Strategy at Columbia Business School and was an Institute Fellow and Senior Lecturer at Harvard University's Institute for Strategy and Competitiveness. In Chicago, she also was a Clinical Professor of Management and Strategy at Northwestern University's Kellogg School of Management for eight years, as well as an Adjunct Professor of Strategy at the University of Chicago. She has worked in the consulting, banking and insurance industries, and has taught executive education courses at Ernst & Young and Abbott Laboratories, among others.