WFF Virtual Events

Success Talks with Denise Menefee

How Blue is Your Ocean? A Pioneering Strategy Session with Denise Menefee, Chief Innovation Officer, The Menefee Group

Join the Women’s Foodservice Forum for this upcoming virtual event.

Denise Menefee, is Chief Innovation Officer of The Menefee Group, a strategy consulting firm providing new perspectives on strategy formulation and execution that assists her clients with delivering sustainable, profitable growth.

Denise founded The Menefee Group in 2006 and grounded it in the practice of Blue Ocean Strategy which argues that tomorrow’s leading companies will succeed not by battling competitors, but by creating “blue oceans” of uncontested market space ripe for growth. We will all leave thinking more strategically this afternoon as Denise shares her “blue ocean” strategy with us.

Prior to forming her own company, Menefee honed her strategic thinking skills through strategic leadership roles with such esteemed companies as casual dine restaurant leader Applebee's and beverage powerhouses PepsiCo and Diageo. During her corporate tenure she influenced brand vision, strategy, execution, and multi-million dollar budgets for world-class brands. She has a 20 year track record in brand building, consumer insights and trend spotting.