Mission and Milestones

WFF Mission and Milestones

About Us: The Women’s Foodservice Forum is more than a professional development organization within the foodservice industry. We’re a movement, thousands strong, dedicated to elevating women leaders for more than 20 years.

About Our Mission: By empowering women, developing their leadership talent and striving for gender parity in leadership, the entire foodservice industry benefits. Consider that gender-balanced work teams result in greater productivity, customer satisfaction, quality of work, creativity, innovation and a stronger bottom line. Our mission continues to gain momentum toward achieving two important goals:

  • Have at least 30 percent female members on every foodservice senior team and board by 2010.
  • Achieve gender parity on senior teams and boards by 2020.
Milestones in our Mission: WFF is leading the transformation of the foodservice industry by enhancing the industry's business performance through gender-diverse leadership. With a clear mission and precise goals, we’ve charted a course toward arriving at them. There are four strategic milestones that guide our journey to ensure more women attain top jobs and ultimately, transform an entire industry.