Joy Wallace

Joy Wallace

President and CEO

J.O.Y. Foods, Inc.

 

Demonstrating exceptional leadership qualities, within her company and the

industry at large, Joy’s professional growth and business achievements have contributed

greatly to the foodservice industry as is evident by her current endeavor.

 

WFF is proud to award her the 2008 Entrepreneur of the Year Award. Joy founded J.O.Y. Foods, Inc. in June of 1998 as the exclusive supplier of the Pizza Hut® Pizza Pack product line to the K-12 school foodservice market. Shortly after establishing the company she developed a proprietary line of scratch like, pizzeria quality, fully topped pizzas and component pizzeria packs. Marketing and merchandising materials, kiosks, and mobile carts were also developed to support the brand that she called Sprazzo®, an Italian word that means Flash with the tagline Fresh in a Flash!®.

 

Sprazzo Fresh In A Flash!® is offered in military installations both domestic and international, hotels and casinos, stadiums and arenas, colleges and universities and

various other foodservice outlets. J.O.Y. Foods also produces private label pizza products for a variety of other companies. In August of 2006, Joy opened a 24,000 sq. ft. manufacturing facility in the southern sector of Dallas to support the continuing growth of the company.

 

J.O.Y. Foods has recently penned another exclusive license agreement with a major

pizza restaurant chain. Café Pizza by Papa John’s replaces the previously offered brand in the K-12 school market and is also available in military installations worldwide. Prior to founding J.O.Y. Foods Joy was Senior Director of National Sales for the Pizza Hut® Nontraditional Business Group. Additionally her foodservice experience includes key roles in finance, marketing, sales and product development at Pilgrim’s Pride, Prepared

Foods, Inc. and Uncle Ben’s, Inc.

 

Most recently, Joy has entered into a joint venture agreement with Pilgrim’s Pride to form Merit Provisions, LLC, a certified Minority Business Enterprise approved to supply further processed, batter/breaded chicken products to the McDonald’s system.

 

Her undergraduate studies were at the University of Chicago where she majored in

Economics.