Leadership Award (formerly Emerging Leader Award)
Sponsored by Ecolab

The Women's Foodservice Forum's Emerging Leader Award is given each year to a woman executive in the foodservice industry who shows exceptional leadership qualities within her company and the industry at large, and whose professional growth and achievements are recognized through career advancement. The 2008 Leadership Award winner was announced at the WFF Annual Leadership Development Conference in April.
2008 Leadership Award
Winner: Robin Robison, Chili's Grill and Bar
Past Leadership Award
Winners
Trailblazer Award
Sponsored by General Mills
The Women's Foodservice Forum's Trailblazer Award is reserved for those individuals who are
dedicated to improving the foodservice industry through their support of gender diversity, creating
new pathways for women in their company and the industry at large, implementing them at all levels
of their organization. The 2008 Trailblazer was honored at the WFF Annual Leadership
Development Conference in April.
2008 Trailblazer Award
Winner: Roz Mallet, Caribou Coffee
Past Trailblazer Award Winners
Volunteer of the Year Award (formerly the Director's Award)
Sponsored by U.S. Foodservice
The Volunteer of the Year Award is presented annually to a WFF volunteer who is highly active in
the organization through committee work and general support of WFF. S/he demonstrates consistent
effort, above and beyond expectations, enthusiastically and visibly contributing to the goals and
overall success of the Women's Foodservice Forum. The 2008 Volunteer of the Year was
announced at the WFF Annual Leadership Conference.
2008 Volunteer of the Year Award Winner:
Lori Bierman, Batrus Hollweg International
Past Volunteer of the Year
Award Winners
Entrepreneur of the Year
Sponsored by Dunkin Brands
The Entrepreneur of the Year Award is
presented annually to a woman business owner who demonstrates exceptional leadership qualities,
within her company and the industry at large, and whose professional growth and business
achievements have contributed to the foodservice industry.
2008 Entrepreneur of the
Year Winner: JOY Wallace, J.O.Y. Foods, Inc.
Past
Entrepreneur of the Year Winners
Outstanding Board Service Award (formerly the President's Award)
Sponsored by PepsiCo Foodservice
Established in 1998, the Outstanding Board Service Award honors the outstanding efforts of a WFF board member. The recipient of the award is an individual who has made a major impact on the WFF by driving volunteer programs. The 2008 winner, selected by the current WFF Chair, will be announced in April at Conference.
2008 Outstanding Board
Service: Linda Pharr, Batrus Hollweg International
Past Outstanding Board Service Award Recipients
Jackie B. Trujillo SOAR Award
Sponsored by Yum! Brands
The Jackie B. Trujillo SOAR Award is presented annually to recognize an outstanding organization that is a proven Standard-Setter for Opportunity, Advancement and Recognition for women within their organization. Established in 2006, the SOAR award honors companies with demonstrable corporate initiatives that result in a strong track record of attracting, developing, retaining and promoting women to the highest levels of the organization. The SOAR Award nominations open in the spring and the winner is announced and celebrated at the WFF Annual Luncheon held during the National Restaurant Association Show, in Chicago, in May.
2008 SOAR Award
Winner -- Sodexo
2007 SOAR Award
Winner: The Coca-Cola Company

